A bottle of herbal supplements with different types on a white surface.

Adaptogens in Supplements: What They Are & Why They’re Trending

As the demand for evidence-based efficacy in herbal medicine grows, businesses are exploring adaptogenic herbs to meet consumer needs. This guide explores how adaptogens work, their biological activities, the molecular mechanisms related to the body’s stress response, and their therapeutic potential in supplement formulations designed for modern lifestyles.

Different color swatches.

The Role of Color Psychology in Supplement Packaging Design

This guide explores how different hues—from calming colour palettes to vibrant hues—impact consumer psychology, brand recognition, and the visual appeal of product packaging. It also outlines how packaging design and color scheme choices can shape consumer perceptions, communicate brand values, and support cost-effective strategies for standing out in various product categories.

A biodegradable white supplement bottle.

Understanding Biodegradable and Compostable Packaging for Nutrition Brands

This guide explores how biodegradable and compostable materials differ, the benefits of flexible packaging formats like pouches and bags, and how businesses can implement custom packaging strategies using recycled and renewable resources to lower their carbon footprint and align with sustainability goals.