Circular tablets.

The Science Behind Bioavailability: How to Make Your Supplements More Effective

This guide explores the science behind absorption and bioavailability, how various factors affect bioavailability and practical strategies to increase bioavailability for better nutrient utilization.

A bottle of herbal supplements with different types on a white surface.

Adaptogens in Supplements: What They Are & Why They’re Trending

As the demand for evidence-based efficacy in herbal medicine grows, businesses are exploring adaptogenic herbs to meet consumer needs. This guide explores how adaptogens work, their biological activities, the molecular mechanisms related to the body’s stress response, and their therapeutic potential in supplement formulations designed for modern lifestyles.

Different color swatches.

The Role of Color Psychology in Supplement Packaging Design

This guide explores how different hues—from calming colour palettes to vibrant hues—impact consumer psychology, brand recognition, and the visual appeal of product packaging. It also outlines how packaging design and color scheme choices can shape consumer perceptions, communicate brand values, and support cost-effective strategies for standing out in various product categories.